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Love Bomb Cushions Conquers Dragon’s Den


Managing director of Love Bomb Cushions and good friend of Clubit.tv Sarah Agar-Brennan appeared on the hit BBC show Dargon’s Den earlier this week. Her pitch to the Dragon’s, like any good piece of television viewing, was full of drama, emotion, tension, and twists.

First off Sarah started brilliantly. She was strong and confident straight out of the gate. A high-quality product, a confident and experienced MD at the helm and an amazing first-year turnover meant she had the Dragons eating out of the palm of her hand. It looked like it was a no brainer, There was no doubt she would be leaving the den with the 80 thousand pound in return for 10% of the business. Who wouldn’t invest in a business that made over £500,000 in its first year?

Love Bomb

Unfortunately, things took a bit of a turn for the worst when the Dragons asked their questions. When asked why Sarah was asking for the Dragon’s help. Sarah kind of put herself down a bit by answering “you are better than me” this lead to a staunch telling off from Deborah Meaden

Things continued to slump when questioned by Tej Lalvani. Sarah informed the Dragons that although the company traded over £500,000 last year so far in the first 9 months of this year the company has traded around £90,000. this sudden drop meant that any potential investment from the textile merchant suddenly disappeared.

Just as things started to look beyond saving Sarah showed her amazing strength and resilience once again. Questions from Peter Jones resulted in Sarah sharing a difficult and emotional personal story that, to be honest, she didn’t seem really comfortable in sharing on television. Explaining the dark days she went through and how she used those dark days to become a skateboarding coach and founded the educational company  Sk8 safe.

Love Bomb

This display of depth of character and perseverance alongside a truly remarkable product ended up with Sarah having to make, quite probably, one of the most difficult decisions of her life. Does she choose to take the offer from Peter Jones of £80,000 in exchange for 40% of Love Bomb Cushions or take the joint bid of Jenny Campbell and Tej Lalvani of £80,000 in exchange for 34% of the company?

After a short period of intense pressure and deep consideration at the wall, Sarah managed to successfully negotiate the Dragons to accept 30% in exchange for the full £80,000 she requested. So Sarah walked into the Dragons Den, stared them straight in the eye, stood her ground through an emotional roller coaster of a pitch and successfully left with the backing of two incredibly successful dragons.

We can’t wait to see what the future holds for Sarah and Love Bomb Cushions and wish her and everybody at the company the very best of wishes moving forward.