Yep, you heard the headline right. Dominoes have teamed up with car maker Ford to produce a self-driving, autonomous pizza delivery car. In the coming weeks, randomly selected Domino’s customers in Ann Arbor, Michigan will have the option to accept pizza deliveries from a Ford Fusion Hybrid autonomous research vehicle. But the car won’t be driving itself. As explained in the video above the car has been tested and is fully capable of self-driving but laws currently prohibit it from doing so.
The cars will, in fact, be driven by a Ford safety engineer, the purpose of the test is to focus on “the last 50 feet of the delivery experience”. Essentially seeing how customers react to the technology and if it is, in fact, something that customers would want. Areas of focus include how willing are people to come outside to pick up their orders, the way they approach the car, and how they interact with the screen outside of the vehicle to get the food.
Sherif Marakby, Vice President of Ford Autonomous Vehicles and Electrification said that this is the first of multiple partnerships between Ford and other companies as part of efforts to ramp up autonomous vehicle testing. “The key thing is that our development is going to benefit from these partnerships,” Marakby said. “We will incorporate changes when we launch at scale in 2021, whether it’s perishable or non-perishable deliveries.”
Ford, like many other carmakers, has invested heavily in autonomous technology, with an eye toward bringing self-driving cars to market by 2021. Earlier this year, the company announced plans to invest $1 billion in Argo AI, an artificial intelligence startup.
What do you think about autonomous pizza delivery? Is it a wonder of future technology or a very expensive gimmick? would you be willing to go outside to collect your food or would you rather get it brought to your door? As always let us know your thoughts in the comments below and for everything toys, tech and gaming remember to check out clubit.tv everyday