Home Toys & Collectables Disney’s Force Friday Returns to Retailers

Disney’s Force Friday Returns to Retailers

Force Friday

Following on from the phenomenally successful Force Friday in 2015 Disney is hoping to recapture the magic again this weekend with an AR treasure hunt as it launches its new range for the upcoming movie Star Wars: The Last Jedi.

Find the Force is an Augmented Reality treasure hunt featuring characters from both the upcoming film and the brand new toy range. Force Friday II starts on the 1st September in retailers across the globe and fans who get involved will have the chance to win prizes from the new range.The pop-up AR treasure hunt aims to put fans in a battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. Star Wars fans will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi. Star Wars has always championed new technology, and we are excited that augmented reality will allow fans to experience the universe in a whole new way,” said Kathleen Kennedy, President of Lucasfilm.

If you want to get involved in Force Friday II here is how to do it:

1. Download the Star Wars app
2. Visit any one of 20,000 participating retail locations and search for the Find the Force logo
3. Scan the logo with the Star Wars app
4. A character will appear in the room via Augmented Reality
5. Take Photos and Videos featuring the character
6. Post them to Twitter or Instagram featuring the hashtags #FindtheForce and #Sweepstakes
7. Attempt to find all 15 characters over the 3-day event

More information about Find the Force and a how-to video is available here.

Fans in select global markets can participate in the sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December. Alternatively, if all that seems too much trouble you can check out our range of Star Wars merchandise on our sister site clubit.co.uk and remember for the latest in Star Wars news return to clubit.tv daily