British singer, songwriter Pixie Lott was at the London Toy Fair 2015 to launch and promote her new exclusive doll range Steffi Love by Pixie Lott – Magical Dreams.
Steffi Love by Pixie Lott is a new collaboration between Simba Steffi and Pixie Lott. Magical Dreams is a collection of four fashion dolls inspired by the fantastical daydreams of Pixie’s childhood and imagination.
The #steffilove #pixielott doll range will be supported by a heavyweight Quarter 4 TV campaign on the Disney Channel, Disney Junior channel, Nickelodeon and nick jr, Pop and Pop Girl, Boomerang and Citv.
The TV and PR campaign will apparently include ground breaking creative content never been seen in the toy industry!
The video was filmed by Clubit TV on Tuesday 20th January 2015 at the press launch of the Pixie Lott doll range.