A new 30 second TV commercial that premiers this evening in the UK is set to go viral. E-Lites is the first brand of Electronic Cigarettes in Europe to produce a television advertisement for electric cigarettes containing nicotine. The national advertising campaign will broadcast for the first time on Saturday 19th January 2013 on ITV, Channel 5 and satellite TV.
The clever advert features a Gangnam style dancing baby and is almost certain to go viral. This is excellent news for the E-Lites brand and also for the whole electronic cigarette industry as it will help increase awareness and highlight the benefits of ecig smoking compared to traditional cigarettes.